Marketing in a Recession

Did you know?

- Kraft introduced Miracle Whip in 1933. Through both radio and newspaper ads, it became the top salad dressing in the United States.

- In 1933, Proctor & Gamble went on the radio with the first soap opera – “Ma Perkins,” sponsored by Oxydol. P&G was so satisfied with the sales increase, they went on to introduce “Vic and Sadie” for Crisco, “O’Niells” for Ivory Soap and “Forever Young” for Camay. By 1939 the Cincinnati-based company was sponsoring 21 radio programs. It doubled its radio-advertising budget every two years during the Depression.

- Apple introduced the IPod in 2001, around the bottom of the last recession. Apple is a master of viral marketing. We all know what happened to the Apple’s profits as a result. In addition, Apple has used the cache built by IPod to increase its market in areas such as laptop computers.

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